We have been keeping track of the traffic associated with Google + and it is clear that companies and marketing firms are taking it very seriously. Marketing bloggers like Chris Brogan have even gone to the trouble of outlining some steps to get you and your efforts up to speed. Take a look at Chris’ [...]
Ted’s list of ten world-changing ads, Ads Worth Spreading, has been released. See them here: http://bit.ly/Y7UDKR
Have you ever wondered exactly what a creative director does? Find out here: http://bit.ly/ZD3DOy
Combative competition in the marketing world is killing creativity. To read more about why marketers need to focus on creating a bigger economic pie instead of trying to take others’ share of it, click here: http://bit.ly/13wJx5k
Is your current marketing focusing only on disrupting your potential customers’ experiences with other media? If so, you probably need to make some changes. Find out why and how here: http://bit.ly/Xhtadf
For those of you that didn’t get quite enough of romance on Valentine’s Day, check out the 8 most romantic ads ever: http://bit.ly/Vjna5C
Developing agile content may be a key to your digital strategy. Find three keys to developing this content here: http://bit.ly/UWwP1E
Linkedin’s revenue is up 81 percent and its net income is up 66 percent. To read about if the company is going to be able to keep up this extraordinary pace, click here:http://tcrn.ch/WUC3WI
In case you missed them during the game, check out some of the best Super Bowl ads here: http://bit.ly/12lAUOQ
The Superbowl and it’s hilarious commercials are almost here again! Click here to find out about the making of one of the front runners for Doritos’ annual commercial contest: bit.ly/14oBFFc
The Creative Confessional is a website that allows creative professionals to anonymously admit to their darkest secrets and have them “absolved” or “condemned” by a community of their peers. To learn about the site and see some of the juiciest confessions, click here: http://bit.ly/10FPonu
Last week we posted an article about the creative forecast for the advertising industry in 2013. Click here to read about the 2013 forecast from the point of view of the strategists: http://bit.ly/ViH38C
To read about the creative forecast for the advertising industry in 2013, including why storytelling will become even more important, click here: http://bit.ly/V4GhzH
If your landing page is made correctly, it will work to generate leads at all times. Find out how to optimize your landing page by reading this article from HubSpot: http://bit.ly/TF1r4A
If you’re looking for a little inspiration in the new year, see what worked to get people motivated in the ’20s by checking out these retro motivational posters: http://bit.ly/UL7QvW
For a look back at the most interesting events in 2012, check out the TechCrunch Year in Review: http://tcrn.ch/UDtUJ1
Content marketing has been one of the hottest topics of this year and is expected to on the top of marketers’ priority lists next year. Check out this discussion on content marketing by marketers from Red Bull, American Express, GE, and many agencies to get some ideas for how to revamp your content marketing strategy [...]
Photo posts on Facebook generate 53% more likes and Pinterest is the #4 driver of traffic on the internet. Click here to find out about six ways in which social media marketers should capitalize on the visual content revolution: http://bit.ly/UhXfre
Linkedin and Staples offer an interesting case study in online re-branding through their new joint content venture called Succeed. Read about it here: http://bit.ly/UgZQm9
From live spectacles to brand content to useful products, here are the fifteen best ads of 2012: http://bit.ly/YcJ5eo
Watch the annual Zeitgeist list and Year in Review video from Google to find out what was searched for most in 2012, from the Red Bull skydiving stunt to One Direction: http://bit.ly/Xkn4oX
Find out why the Tribeca Film Institute thinks that it’s important for filmmakers to learn to code here: http://bit.ly/VxP1Iv
Many marketers run campaigns during the holiday season that focus on making one-time sales. Riley Gibson makes the case for using holiday campaigns to start a dialogue that lasts throughout the year: http://bit.ly/YHskcI
What listening to a story does to our brains Posted on Thursday, November 29th, 2012 Written by Leo Widrich In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time playing cards. One of the problems he had was that he greatly enjoyed teating a snack,whilst still keeping [...]
To learn about making visual magic from the visual effects supervisor of Life of Pi, click here: http://bit.ly/SArQjD
Content marketing can be the key to getting and keeping the attention of consumers. Find out more here:http://onforb.es/YvZrPb
It is becoming increasingly important for agencies to “make things” as well as coming up with amazing ideas. Read about how to come up with “makeable ideas” here: http://bit.ly/TpjGKN
The relationship between creative professionals and clients can sometimes be frustrating, with both sides making requests that seem strange or unreasonable to the other. An Irish creative team has harnessed these comments and turned them into an art exhibit, find out more about the exhibit and see pictures of the art here: http://bit.ly/Shu7yy
At last! Pinterest is taking steps toward commercial use by introducing business pages. Find out more about this latest step toward generating revenue by the social media company here: http://bit.ly/XUHBVJ
BY: JONATHAN GOTTSCHALL Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, [...]
Ever wondered just how many crazy things you could do with your camera? Finnish artist Janne Parviainen is constantly stretching those limits using a technique called light painting. The result is wonderfully eerie and like nothing you’d expect to see coming out of a camera. Definitely a treat for the eyes – and mind! Check [...]
We think of design and engineering as two very different things, but sometimes it’s possible to combine the two. Liquor giant Pernod Ricard has done this with their new Absolut Unique Edition vodka, re-engineering their bottling machines to create almost 4 million unique bottle designs right, down to numbered labels. Although the company is known [...]
Ever wondered what the internet thinks of you? Compare yourself to more than 6.5 million online users with the National Media Museum’s Life Online Mirror and find out what your social media sites have to say about your personality, friendships, and how these sites affect your life. Read more or check out the mirror here!
Just how epic can a commercial for public transportation really be? Danish advertising firm M2Film cranks it up to 11 with this deliciously over-the-top ad for public transportation company Midtraffik. You have to see it to believe it.
The idea of recycling bicycles might not be so new, but what about bicycles made from recycled…cardboard? Bicyclist Izhar Gafni has figured out a way to make a bicycle out of the boring brown stuff we all take for granted, and his design might be a game-changer for people who can’t afford other modes of [...]
Did you know that in the UK, the only art ever considered “public” is architecture or works that have been specifically commissioned? When is street art truly art, and when is it a crime or a nuisance? Alfie Dennen, British creative and founder of Big Art Mob, says society needs to take a different look [...]
Studies now show that the average American looks at upwards of 4,000 advertisements every single day. With the constant demand to keep up with their competition, sometimes companies forget to focus on making their ads good. Doug Pray, director of the 2009 film Art & Copy, talks about how this media saturation effects advertisers’ creativity. [...]
Yeah, your logo and company name are important, but a good tagline can do wonders for your brand. Sometimes the biggest thing you can do is to narrow your brand down to a single sentence. Check out this article on the importance of the tagline and ten brands that totally nailed it! Read the full [...]
Brands are moving further away from direct advertising, whose metrics that are hard to calculate, and into original video content–content that is created not to sell but to engage. Here’s how to tell a story and create brand loyalty. Read the full article at Fastcompany
Montana’s talent continues to make it’s mark with creative innovation across the world In the past two weeks, Bozeman-based production company CHISEL Industries has been honored with two prestigious awards, nationally and internationally. Earlier this month, CHISEL was named First Place International GOLD Winner 2012 Circle of Excellence at the Annual CASE AWARDS (Council for [...]
Welcome back to Chisel Industries! We’ve been in a state of transition with the site for about a week now. Please bear with us as we restructure and rebuild our content. This post might even disappear! We want to ensure that you have the best experience possible while browsing through our mountain of past work, [...]
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